A Perth local, Kwai is an accomplished and innovative stakeholder engagement and marketing manager with 12 years’ professional experience. She works across all areas of marketing strategy, communications, branding, stakeholder relations, corporate partnerships and sponsorships, major corporate event management and on-site activations. 

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Kwai plans and delivers programs and communication strategies to maximise brand awareness, drive revenue growth, engagement, and ensure customer acquisition in fast paced and highly competitive markets. 

 

Areas of expertise include:

• Brand and marketing strategy management and campaign activation; 

• Stakeholder relations – internal and external partnership collaboration; 

• Team leadership, training, coaching and mentoring;

• Large event management and marketing - conferences, exhibitions, gala dinners;

• Budget management, forecasting, campaign analysis and reporting for ROI / accountability;

• Social media / digital marketing with campaign amplification across platforms;

• Market research and analytics to uncover competitor and customer insights, new business opportunities and trends;

• Sponsorship management - building and sustaining relationships, negotiating and managing contracts, implementing partnership activations, and co-marketing;

• Project management inc. multiple projects simultaneously in high pressure environments; and

• Strategy, idea generation, copywriting and editing for campaigns with ability to translate ideas into engaging messages.